Problem-Solution-FIT
3
Test your idea
To validate the real demand and willingness to pay, you can now conduct a smoke test with your landing page.
Through an advertising campaign, many potential customers can be reached. Afterwards, you can evaluate the results and gain new insights.
However, not only the results of the smoke test are important, but also the new potential customers you have gained. You can get further useful feedback from them.
Find out more about how to design targeted marketing campaigns for your landing page to really reach your target audience. You will also learn more about how to evaluate your results and what conclusions you can draw from them for your startup.
You can get feedback on your solution from potential customers through a solution interview. For example, on the subject of pricing, functions or the application. You can conduct solution interviews directly with your landing page, but also with your first prototypes.
